We all are aware of how Covid-19 has affected the retail industry, especially shops. Let’s first understand and compare Pre-covid times and current scenarios.
During pre-covid times, the retail industry worked quite well. Being online wasn’t a necessity. But in this global crisis, a lot of shops were shut down. The demand of the customer increased, and the attitude, behaviour of the customer changed drastically. Basic items were on priority. These lock-downs and social distancing have greatly affected retailers with physical stores.
With this change, most of the retailers have now become part of the e-commerce software, and this is why the future of the retail industry will be in the hands of Salesforce Commerce Cloud Implementation partners.
How is Salesforce Commerce Cloud the future of the Retail industry?
Let’s discuss what Salesforce Commerce Cloud is. Salesforce Commerce Cloud is a cloud-based software that aims to provide e-commerce solutions. It gives the best B2B and B2C Commerce Cloud facility to all the retailers. It is a single software running on a server and serving multiple customers at the same time.
Here are some major features of Salesforce Commerce Cloud:
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Responsive Mobile Design
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Multi-site management
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Social media integration
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In-store extension
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Product Management
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Content Management
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Recommendation based on AI
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Search Engine Optimization
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Comprehensive Development Platform
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Customer Segmentation
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Real-time reports
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Marketing and merchandising
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Price Management
There is a need for a centralized commerce platform for every company that aims to create an easy and smart commerce experience through every channel. Salesforce Commerce cloud consultants aim to help your company grow rapidly and attract more and more customers.
Let’s discuss the benefits of Salesforce Commerce Cloud in the future of the retail industry.
How Salesforce Commerce Cloud is the future of the Retails industry
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Enables seamless and continuous innovation
The Saas platform keeps on working on a few features and upgrades it in the background. So it helps e-commerce businesses in continuous innovation to deliver unique digital experiences. That is why there is smooth and seamless functioning of the platform.
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Faster execution of the ideas
Launching a new website or executing new promotions is not a great task and will barely take hours for the same. The infrastructure is always ready without any issues as it is related to the cloud.
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Provides a supportive community
You can take advantage of a range of CRM related services while being a part of Salesforce. You can build a strong customer base and also share your ideas and innovation in the community.
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Personalized user experience
Personalization has now become one of the essential parts of e-commerce. For example, Salesforce e-commerce lets retailers use AI ( Artificial Intelligence) and other technologies to create a highly personalized customer experience.
The significance of Salesforce Commerce Cloud can provide you with a range of benefits even in a pandemic situation.
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Enhanced Marketing Tools
The merchants can easily manage and share product-related information, catalogues, categories and information.
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Predictive intelligence
The new introduction in Salesforce: Einstein AI, the next generation of Artificial Intelligence, cuts off the requirement of third-party extensions and manual data analysis.
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Unified Order Management
Shoppers can now shop flexibly and have the same offline experience with the seamless-driven platform. There is integrated order management available across all the channels. In addition, shoppers can now choose how and when orders should be shipped.
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Rich Mobile Experience
Most people find working and shopping on mobile a very convenient task. Therefore, a mobile-friendly e-commerce store is a necessity of any retailer. Salesforce Commerce Cloud keeps a mobile-first approach to keep the customer satisfied and happy.
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First-Class Customer Support
This e-commerce platform of Salesforce provides 24/7 continuous support to all the merchants and sees that the business is running smoothly.
Conclusion
If your company is interested in using Salesforce Implementation Services to increase customer retention rate and increase the company’s revenue, contact us at Metaoups.
Metaoups is a Salesforce Silver Consulting Partner and is considered as one of the best and the top Salesforce Development Companies in Columbus, Philippines, Texas and India, focusing on high quality and scalable solutions for business problems.
