The digital transition has become a topic for discussion for progressive, analytical, and forward-thinking companies.
Today, it is nearly impossible to think of any industry not having at least one branch into digitalization.
Integrating new technology into an organization can increase its efficiency, productivity and yield better outcomes. However, the leadership might not see it that way and maybe skeptical and resistant to digital transformation.
They perceive new technologies as an additional cost to the business rather than essential for its smooth functioning.
Digital-transformation in any business affects more than just one department as it is an enterprise shift to modernization and becoming tech-savvy.
To persuade the organizational leaders to make this digital shift, one must consider various factors and be well-prepared while shedding light on the benefits of going digital.
Here, we will share many ideas on how you can convince your organization to go digital.
Start with listing the benefits of adopting digital:
Make a list of all the positive aspects that a company can benefit from by choosing digital methods over traditional methods. Convey the importance and need for this shift in today’s world as everything around us is becoming digitalized.
Show them how they can have an upper-hand if specific work methods and systems are performed differently using technology and modernized techniques.
Let them believe that change is not an enemy but an advantage for the organization.
Talk about the current inefficiencies in the system:
List down all the present dysfunctionalities in the day-to-day business operations that hamper growth and development in the long run.
Be very careful while doing this, a stringent and conventional leadership may not take this change very well.
It would be best if you kept an empathetic tone while expressing the incompetencies and drawbacks present in the organization and how it could be transposed with digital solutions to make the business functioning more efficiently and reliably.
Make use of statistical data:
Do your research well and get statistical data laid out in front of them to prove your point; instead of just talking about the benefits of digitalization, back it up with relevant statistical figures that demonstrate conspicuous success in the industry.
Doing this will ensure that the leadership considers your point seriously and check the trends and shifts taking place in the real world.
Demonstrate with case studies’ help as such data will illustrate its relevance and significance in the actual world and how industry members are adopting it.
Explain in terms of money value:
Not everyone might understand digital terms and technologies and its impact, but there is one way everyone’s focus can be garnered – money. Leadership is more concerned about how digital initiatives can be translated into higher revenue and growth and lead to increased Return on Investment.
Explain current inefficiencies in monetary value and show how digital transformation can prove a potential gain and a win for the organization.
When it comes to an increase in revenue, the leaders are sure to drive the business forward.
Benchmark and evaluate competition in the industry:
Competition has always been a substantial factor in bringing about a change in almost every industry. So, prepare a report with the strategies adopted by the leading organizations in your industry and how digitalization has transformed their growth structure.
When the leadership is allowed to visualize the same thing being implemented in their organization by looking at the competitors’ success, they will be more inclined towards taking a step forward.
Demonstrate the measures being taken by the industry leaders to bridge the gap and bring modernization into their business models.
Outline an implementation strategy:
Leaders often fear change as it is perceived as a disruption of conventional ideas. After explaining all the merits of going digital, illustrate how to implement it in a tiered manner, which will not lead to chaos and misconception among the employees and stakeholders.
When you create a timeline laying out the transition plan in a phased manner, it will make it look simpler and realistic to carry out.
Weigh the costs that are incurred in the transitioning phase with the expenses that may incur in the future if these changes are not implemented now.
Digitalization will make organizational functioning simpler, but it may not be so simple to explain that to the leaders. Therefore, create a plan and build your strategy around it to get the best results from digital transformation.
Digitalization can be implemented with Salesforce integration by automating tasks, workflows, and analytics while improving organizational and customer experience.
With such transitions, there is only going forward with time heading towards growth, development, and success.